The acquisitions of leading global IT companies have revealed interesting patterns in their strategies. 

While during the leadership of Steve Jobs, it was considered that acqusitions are a sign of failure to innovate, Tim Cook has a different view that by acquiring companies he brings talent and intellectual property to Apple. 

The acquisition of talent is also the main reason why Facebook and Yahoo purchase young and progressive start-ups.

On the other hand, Jeff Bezos' Amazon sees acquisitions as a way to enter into new retail markets thus enriching an diversifying the company's product portfolio. The same strategy is relevant to Google which acquisition targets are companies that have innovative technologies that can enhance Google's products.

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